Privacy Policy

NewHotDeals.com (“we”, “us”, or “our”) provides award-winning content to help you shop smarter, save money, discover great deals, and make better purchasing decisions. We value your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services. It also describes the rights you have regarding your data. We have created this Privacy Portal to make it easy for you to exercise your privacy rights.

1. Privacy Policy Overview

We own and operate several interactive websites, mobile applications, browser extensions, and other online services (collectively referred to as the “Services” or “our Services”).

This Privacy Policy applies to personal information collected through the following platforms:

Websites:

  • newhotdeals.com
  • Offers.com
  • Credit Cards Explained
  • CouponCodes.com
  • Black Friday
  • The Black Friday
  • Deals of America
  • Best Gifts
  • RetailMeNot

Applications:

  • RetailMeNot

Browser Extensions:

  • DealFinder

By using our Services, you agree to the Terms of Use, and this Privacy Policy forms part of those Terms.

2. Information We Collect, Receive, and Create About You

We collect information when you sign up, create profiles or contributions, use our Services, or make your information public. We may also receive information from third parties.

  • Data you provide when signing up: Username, password, subscription details, and information from linked accounts (such as Apple, Facebook, or Google).
  • Data you provide in profiles or contributions: Profile name, contact details, demographic information, comments, posts, and any other content you share. We encourage you to be thoughtful about what personal information you make public.
  • Inferences: We may draw inferences about your interests, location, language preferences, and other characteristics based on the data we have.
  • Usage data: Records of how you interact with our Services, content, and advertisements, including support requests and transaction history.
  • Data from third parties: Information received from social networks or merchants. For RetailMeNot, merchants may share purchase-related data that could indirectly reveal sensitive details (such as health or lifestyle information).

3. Data Processing and Retention

We process your personal information to deliver and improve our Services, comply with legal obligations, and pursue legitimate business interests. The table below outlines the categories of personal information we process, the purposes, legal basis, and retention periods.

Categories of Personal Information & Purposes:

  • Account Information (name, address, phone, email, login details, interests, social handles, photo): To provide our Services (contract), legitimate interest. Retained for the life of the account + a reasonable period thereafter.
  • App & Tool Data: To maintain and improve service standards (legitimate interest). Retained for the life of the account + a reasonable period.
  • Consent Records: To comply with legal obligations (legal requirement). Retained for the life of the account + a reasonable period.
  • Customer Records (including support communications): To provide customer support (legitimate interest). Retained according to applicable laws.
  • Demographic Information (age, gender, nationality, job title, education, etc.): To personalize experience and enable marketing with consent (legitimate interest). Retained for the life of the account + a reasonable period.
  • Location Information (IP-based city/zip level): To provide relevant content and marketing (legitimate interest). Retained for the life of the account + a reasonable period.
  • Precise Location Information: For marketing where you consent. Retained for the life of the account + a reasonable period.
  • Profile Information & User Contributions: To enable community features and provide Services (legitimate interest / contract). Retained for the life of the account + a reasonable period.
  • Inferences: For marketing and service improvement (legitimate interest). Retained for the life of the account + a reasonable period.
  • Transaction Information (coupons redeemed, purchases, payment details, rewards): To fulfill contracts, provide Services, and support marketing (contract / legitimate interest). Retained for the life of the account + a reasonable period.
  • Device Information & Device ID: To maintain and improve services (legitimate interest). Retained for the life of the account + a reasonable period.
  • Advertising Identifiers: For marketing (consent). Retained for the life of the account + a reasonable period.
  • Connectivity Data (WiFi, IMSI, IMEI): To maintain and improve services (legitimate interest). Retained for the life of the account + a reasonable period.
  • Cookies & Online Data: For marketing and analytics (consent). Retained in compliance with our Cookie Policy.
  • Engagement Data: For marketing (consent). Retained in compliance with our Cookie Policy.

4. Sensitive Personal Information

We do not intentionally collect or process sensitive personal information (such as race, ethnicity, political opinions, religious beliefs, health data, or sex life). If you voluntarily share such information in profiles or free-text fields, we will not use it for additional purposes without your consent, except where required by law. Merchants on RetailMeNot may share purchase data that could indirectly reveal sensitive information.

5. Direct Marketing

We may send you promotional communications about our Services, deals, and offers via email or SMS. You can unsubscribe or opt out at any time at no cost.

6. Behavioral Advertising

With your consent or where permitted by your settings, we may use your behavior data to show you more relevant interest-based ads on our Services and third-party platforms. You can adjust your preferences or opt out via our Privacy Portal.

7. Cookies

We use cookies and similar technologies (pixels, tags, etc.) to collect information about your visits, interactions, and ad engagement. Third parties may also use cookies for analytics and advertising. For full details and to manage your preferences, please see our Cookie Policy.

8. Information We Share With Third Parties

We may share your personal information in the following cases:

  • With other companies under common ownership or control (affiliates) for operating, improving, and advertising purposes.
  • With merchants, business partners, or advertisers when you consent to participate in offers or promotions.
  • With third-party service providers (analytics, hosting, etc.) who process data on our behalf.
  • With legal and regulatory authorities when required by law, to prevent crime, or to defend legal rights.
  • In the event of a merger, acquisition, or sale of assets.
  • With law enforcement or courts as necessary.

9. International Transfers of Information

We may transfer your data to countries outside your own, including within our group of companies and to service providers worldwide. We use appropriate safeguards such as the EU-U.S. Data Privacy Framework (DPF), UK Extension, Swiss-U.S. DPF, Standard Contractual Clauses, and the APEC Cross-Border Privacy Rules where applicable. We remain responsible for the protection of your data under these frameworks.

For more details on our DPF certification, visit https://www.dataprivacyframework.gov.

10. Data Security and Breach Handling

We use reasonable technical and organizational measures to protect your personal information. If we become aware of a data breach that affects you, we will notify you through email or by posting a notice on our site, as required by law. Contact us at privacy@newhotdeals.com if you suspect unauthorized access to your account.

11. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy and in accordance with applicable laws. See Section 3 for specific retention details.

12. Your Rights With Respect to Your Personal Information

Depending on where you live (including EU/UK under GDPR, California under CCPA, and other U.S. states), you may have rights such as:

  • Right to access, correct, or delete your personal information
  • Right to withdraw consent
  • Right to opt out of the sale or sharing of your data for targeted advertising
  • Right to object to certain processing
  • Right not to be discriminated against for exercising your rights

To exercise these rights, please visit our Privacy Portal or email privacy@newhotdeals.com. We may need to verify your identity before processing your request.

13. How to Change Your Preferences

You can update your account information, unsubscribe from newsletters, manage email/SMS preferences, and adjust notification settings at any time through your account or by following unsubscribe links. You can also manage cookie and tracking preferences via your browser or device settings.

14. Contact Details

For privacy-related questions or to exercise your rights, please use our Privacy Portal or email us at:

privacy@newhotdeals.com

Mailing address:

NewHotDeals

15. Children

Our Services are not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected data from someone under 18, please contact us so we can take appropriate action.

16. California Consumer Rights Metrics

Pursuant to California regulations, our consumer rights metrics are available on our Regulatory Information Site.

17. How This Privacy Policy May Change

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated effective date. Your continued use of our Services after changes are posted constitutes your acceptance of the updated policy. We will notify you of material changes where required by law.